Product Experience | Growth | Product Led Growth
Senior Product Experience Designer with a hybrid background in UX, product strategy, experimentation, and creative problem solving. Based in Santiago, working with product and technology teams across digital businesses.
Profile
I began my career in advertising and creative agencies, then founded a digital product that led me into the startup ecosystem in San Francisco. Since then, I have worked across product and technology teams in Chile, helping organizations turn user problems and business goals into clear strategies, experiments, and scalable experiences.
My strongest contribution is connecting uncommon ideas with practical execution: framing ambiguous problems, identifying growth opportunities, designing product-led initiatives, and aligning teams around user-centered business outcomes.
Portfolio
These cases come from startup, retail, financial services, data exploration, and growth work. The format focuses on what mattered: context, role, method, learning, and business relevance.
Walmart Chile | Growth Hacking
Joined the first Growth Hacking team for grocery, adapting agile rituals into growth loops and inviting cross-functional partners into structured ideation sessions.
Walmart Chile | Service Design
Facilitated in-store roleplaying sessions with operational actors to uncover service gaps, touchpoints, storage decisions, and customer handoff issues before launch.
Walmart Chile | Data Value Exploration
Worked with advanced analytics teams to translate machine learning and data model possibilities into user-centered hypotheses, experiments, and product decisions.
Praiseworthy | Lead Product Designer, On-site San Francisco
As the only designer in the startup, I interviewed stakeholders and users, analyzed usage patterns, and redesigned the platform around positive reinforcement and more actionable manager workflows.
Principal Financial Group | Financial UX
Worked on discovery, inceptions, design sprints, testing, and interactive prototypes for retirement planning and savings journeys in a high-complexity financial context.
Stories | Founder
Founded and designed an iOS app for 101-word stories, recruiting early adopters, learning from heavy users, and using unconventional acquisition tactics.
TodosX | Product Advisor & UX Design
TodosX is a platform for managing dance studios: offerings, class rosters, attendance, recurring payments, payment reminders, and business data. The product helps studios move beyond Venmo, spreadsheets, and WhatsApp coordination into a more professional operating system.
Resume
Growth strategy, Product Experience, stakeholder alignment, team coordination, and leadership readiness at Mercado Libre.
Creative strategy, UX, experimentation, product-led growth, service design, and AI-enabled execution.
Experience
Product Experience and Growth role within Mercado Ads, focused on building product-led growth initiatives, strengthening experimentation culture, and connecting user needs with business growth objectives.
Advise product direction and user experience decisions, helping shape digital product opportunities through UX strategy, product thinking, and practical execution.
Co-founded a platform for scheduling pet services. The product did not find traction, but I designed the full service and product experience, gaining deep learning in marketplace behavior, service flows, and early-stage product validation.
Worked across Advanced Analytics, Growth Hacking, and Store Kiosk products, designing customer and internal experiences connected to data models, A/B testing, discovery, and in-store digital services.
Participated in discovery and inception phases for new digital products in pensions and retirement, including the Retirement Calculator and Marketing Cloud initiatives.
Worked as the sole product designer in an early-stage startup environment, leading research and product experience evolution for a worker feedback platform.
Founded and designed a social media app for sharing 101-word stories. Within the first year, the community reached 5,983 shared stories, with 28% of users writing at least one story. Recognized by Geekcamp, IncubaUC, Corfo SSAF, Google Startup Program, Venture Hive, AVONNI Awards, and QUEVEO Awards.
Strengths
Product led growth, experimentation, opportunity framing, A/B testing, business impact.
UX strategy, discovery, user-centered strategy, customer feedback, experience algorithms.
Stakeholder communication, team coordination, workshops, rituals, narratives, prioritization.
Design thinking, creative strategy, outside-the-box solutions, founder mindset.
Education & Community